Colour in an Age of Uncertainty
Colour is becoming more considered.
Across interiors, homewares, furniture and lifestyle product, palettes are becoming more restrained, contrast is being handled with greater discipline, and tonal depth is increasingly replacing surface brightness.
These shifts are not isolated aesthetic movements. They are responses to a period shaped by economic pressure, geopolitical instability and accelerated cultural change.
Colour is increasingly being used as a tool for emotional regulation: to create calm, clarity, confidence and a stronger sense of value.
In this exclusive AGHA member webinar, retail trend expert Michael Cleghorn will explore the behavioural logic behind changing colour direction and what it means for product, buying, merchandising and brand decisions.
This is not a colour forecast or a presentation of “must-have” shades. It is a practical session designed to help businesses interpret colour with greater precision and apply it with more commercial confidence.
Date: July 22nd 2026
Time: 3:00pm - 4:00pm