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If you’ve tried Google Ads and been disappointed, or never tried because it seems too B2C-focused, this webinar is for you.In this practical session, Petra Manos from The Quantified Web will explain why Google’s Performance Max campaigns often fail for wholesale businesses, and what to do instead.You’ll learn how to use Search Ads, remarketing and clever landing pages to attract more retail stockists and qualified leads. Whether you only sell B2B or run a hybrid B2C store, this session will show you how to avoid wasted spend and grow smarter online. Who it’s for: Wholesalers, brand owners, and anyone who wants more stockists or bulk orders.
Takeaway: A clear plan to restructure your Google Ads for lead generation, not just consumer sales. Smart campaigns like PMax are optimised for eCommerce and conversions. Great for selling candles to consumers, not so great for getting retailers to place wholesale orders. But that doesn’t mean Google Ads can’t work. You just need a better strategy. Why Smart Campaigns Fail for B2B & Wholesale- What Works Instead: Intent-Based Lead Generation- How to Set Google Ads Up for Wholesale Success- Enhance Your Resellers’ Visibility in Google Ads - Checklist: Is Your Wholesale Business Google Ads Ready?
PETRA MANOS
Petra Manos — Google Ads Strategist & CEO, The Quantified Web Petra Manos is the founder and lead strategist at The Quantified Web, an agency focused exclusively on Google Ads.
With a background in analytics and a strong commercial mindset, Petra built the agency around one core principle: Google Ads should deliver measurable profit — not just clicks Her team works with online stores, wholesale suppliers, professional services, and trade businesses to help them bring in more leads and sales through high-performing Google Ads campaigns. Petra brings a strong background in both analytics and business operations. Before specialising in Google Ads, she worked in military computer science, developing mission critical systems such as air flight control and missile detection. This diverse background has shaped her strategic approach: analytical, pragmatic, and always aligned with business outcomes. Petra’s style is collaborative and transparent — she shares strategy openly and focuses on what actually moves the needle.